Apple has scored a victory in public perception through two important wins in Brand Keys' 2010 Loyalty Index. The iPhone helped it top the researchers' smartphone ranks, while unibody MacBooks helped push it above Dell and all others Windows PC brands in the full-size notebook computer category. Although it technically doesn't produce a netbook, Apple also managed a position in the category as the MacBook Air commanded more loyalty than either Nokia's Booklet 3G or Sony netbooks like the VAIO P and W.
