During Apple's iPad commercial last night, we caught a glimpse of App Store pricing. The prices seem to fall below hardcover books, audiobooks and even paperback prices and the Kindles. For instance, Ted Kennedy's memoir, True Compass costs $23 for the hardcover, $19.25 for the B&W Kindle version and $14.95 for the iPad version. Other books show similar price lines. Something tells us that Amazon may be having some serious sales in the near future.