At the end of last week Apple announced to the iPhone developers that they would henceforth not be authorized to use the functions of geolocalisation of the iPhone to display publicity targeted according to their localization. On the other hand, it is always possible to do it, for example, indicating the closest restaurant or service station. On an ethical point of view, there is no particular reason to block them. A localised advertizing is only a little bit intrusive and aggravating, but without changing anything basically. Like others we suppose that Apple wants to keep this possibility now that they purchased a company of publicity on mobile and they thus hope to make use of it. Geolocalized publicity is today the holy graal of advertizing. They are very focused because they ensure an excellent return on investment of the advertisers who pay only for adverts targeted at potential customers who are nearby. Google has understood this for a long time and obviously Apple does too.
