At the time of the launching of the iTunes Stores, Apple arrived at the practically virgin market with the sale of online music with the enormous force of million of iPod already out there. Steve Jobs thus could with a relative ease succeed in imposing to the Majors Producers a single price for the music, each piece being sold for less than a dollar. Even though during the summer they have been obliged to re-examine this policy of the single tariff with the arrived of competition, the prices however has remained rather close to the original price. One of the strongest claims of Apple with the iPad is to succeed as a reader of eBooks, with the potential remunerative similar to that of the music. But here, it is not Apple who have the role of the leader, but Amazon who already occupy this position with its Kindle that has already been sold with several million specimens. Amazon decided as fast as possible decided to impose on this market in the manner of Apple, by forcing on the editors a tariff as low
