The iPhone is increasingly taking control of the mobile web in certain continents, AdMob says in its study of the last quarter of 2009. Alongside the iPhone growing to 54 percent of all smartphone Internet traffic in North America, it now makes up more than half of all handheld traffic in Latin America (56 percent) as well as Western and Eastern Europe (78 percent and 51 percent). Apple's lead is especially high in Oceania, which centers on Australia and New Zealand, as it represents 92 percent of all mobile data.
