TechCrunch this morning has a guest post by MP3.com founder Michael Robertson on what Apple plans to do with Lala.com. Contrary to some predictions, Apple doesn't plan to have a subscription based service according to Robertson. Instead, he sees Apple using Lala's uploading of music to the cloud and ability to play music from a browser. Any browser including a smartphone browser.
What is of value is the personal music storage service which was an often overlooked component of Lala’s business. As Apple did with the original iPods, Lala realized that any music solution must include music already possessed by the user. The Lala setup process provides software to store a personal music library online and then play it from any web browser alongside web songs they vend. This technology plus the engineering and management team is the true value of
