User experience -- the focus of any savvy consumer electronics company (though not all) looking to differentiate itself in a marketplace saturated by imitators. Now an auto company is hoping to capitalize on this fundamental tenant of modern consumerism: Ford. With the introduction of MyFord, the Detroit institution will attempt to refashion the driver's interface so as to more closely align with the rich graphic displays found on today's consumer electronics. Derrick Kuzak, Ford group vice president, Global Product Development, says "it's not just a technology; it's an experience that will cause people to fall in love with their vehicles again." Powered by the second generation of
