LaCie has announced the Rugged USB 3.0 external storage and two USB flash drives, the CooKey and WhizKey. The Rugged drive features the latest USB 3.0 interface, with data transfer rates claimed to reach up to 110MB/s. The company has yet to announced capacities for the updated version, although the current USB 2.0 model is available with 250GB, 320GB or 500GB hard drives.