What was a rumor is now a fact: Apple will acquire Quattro Wireless for 275 million USD. This company is specialized in mobile advertising business, and such acquisition will create a strong synergy with the current Apple iPhone and the forthcoming iSlate "Tablet". It also gives Apple so ammunition to fight against Google that recently launched its first own mobile phone. Now, it remains unclear how such ads on the iPhone or the iSlate would be compensated it could give owners discount on MobileMe subscription plans or discount on associated services, etc