According to All Things D, Apple has acquired a mobile advertising firm called Quattro Wireless for $275 million. Quattro is a competitor to Admob which Google outbid Apple to $750 million on just months ago. Google-Admob still has to meet FCC qualifications before the deal is complete.
If the Quattro deal is completed, Apple will have entered the mobile advertising world (a big departure for Cupertino), where its iP