According to some sources, Tim Cook, currently Apple COO could be leaving Apple to become the new CEO of General Motors. He joined Apple in 1998 and quickly grew up among high executives. His skills and knowledge were publicly recognized when Steve Jobs gave him the key and driving while of Apple during his medical leave linked to his liver transplantation. While he remains almost unknown for Mac users and/or Apple addicts, his skills seem to have been also identified by GM while the company is looking for a new CEO able to define new strategies and directions for US car maker. The company is in an environment similar to the one experienced by Steve Jobs and Tim Cook in late 90's, and if this could be identify as a new challenge, it is not clear that Tim Cook is willing to leave Apple on a success curve to join a difficult and complex environment, in a different field that needs a true revolution with some uncontrolled factors linked to third-parties (energy companies, stocks of oil, etc.)