In the rising market, Apple shares stand out like a lighthouse, beating historical records. Once more, it is not the announcement of good performances that causes this rise, but the rumour of Mac Tablet. This phenomenon is usual and follows one of the proverbs of the small-time speculators (they have tons of them), "one buys with the rumour and one sells when it is carried out". It is thus more than foreseeable that Apple shares will lose a good part of its profits on the day of the announcement of the Mac Tablet, a thing of which there is no more of doubt.