Apple's Steve Jobs has placed first in a CEO list compiled by the INSEAD business school. Set to be published in the next issue of the Harvard Business Review, the list is based on a collection of about 2,000 CEOs, and does not measure people by popularity or ethics but simply their financial importance to a company and its shareholders. Ranking is determined by a combination of change in market cap, industry-adjusted total shareholder return (TSR) and country-adjusted TSR.
