Apple is big - really big - in Japan, where the iPhone now accounts for 46.1 percent of the smartphone market, according to the latest data from Impress.
The company achieved sales accounting for almost half of the entire Japanese smartphone market across 2009, the analysts said. This drove the company’s iPhone 3G and 3GS to claim the top two slots in the sales charts, with the 3G model seizing 24.6 percent and the 3GS grabbing 21.5 percent.
Apple’s success has slashed marketshare of traditional incumbents in the smartphone space, with Sharp’s W-ZERO3 seeing sales halved for the Windows-powered device.
Impress cites ease of use and applications as key drivers for Apple’s success, and confirms the impact of these features on data use on the network: c.77.3 percent of 3GS owner