AT&T exec #1: You know, our network's really getting slammed with all these people using their unlimited data plans to download things and do stuff online all the time. Any ideas how we can fix it?
AT&T exec #2: We could put out more WiFi hotspots. People seem to use those. Sometimes.
AT&T exec #1: Sure, but that's not going to make a dent in places like New York City. I mean, have you used an iPhone there?
AT&T exec #2: We have these things called MicroCells that people can use at home, if they live in North Carolina. Maybe more people could use those?
AT&T