Amazon’s Kindle has, “definitively established itself as the iPod of the book world,” writes Citigroup analyst Mark Mahaney.
Mahaney has numerous nuggets of data to offer on the giant online retailer in a note distributed to clients offering his recommendation to buy shares in the company, with a price target that’s up $30 to $170 per share.
The analyst cites his own research which suggests accelerating online retail sales this season, with Amazon gaining online share and experiencing accelerating visitor traffic to its site.
On the Kindle