Bad news for Microsoft. Even though its market share in mobile phones is melting away, the new version of its OS, Windows Mobile 7 will not be ready for release until the end of 2010. At the time of this announcement, Phil Moore, the person in charge of mobile division the U.K. acknowledged that they have been caught napping by Apple at the time of the release of the iPhone. One can appreciate this frankness that cost a lot to the company; especially as new standards have now been defined since the iPhone arrived. Microsoft hopes now to release a new system at the end of 2010 with a graphical interface and the functions that will meet the expectations of their customers. However by that time more water will have passed under the bridge and they will have to practically start again at zero in this market that is still evolving.