Nokia is shutting down its posh Regent Street shop following its failure to grab the hearts and minds of consumers.
The company apparently spent £4 million on the shop, which aimed to spread Nokia's brand and message at the hordes of Apple consumers at the flagship Regent Street store on the other side of the road.
On its opening two years ago, Simon Ainslie, Managing Director Nokia UK commented, "In championing our brand, Nokia Regent Street will be dynamic, original and beautifully designed. The store will provide world-class customer service and deliver a unique experience enhancing our customer's lifestyles."
A spokeswoman confirmed that th
