Layar's approach to bringing augmented reality to the masses is unique. Instead of writing isolated AR apps, Layar provides a very real augmented reality platform onto which content owners can layer (or layar) their data resulting in a richer experience when viewing the world through your Android or iPhone 3GS camera lens. There are already 294 layers and counting ranging from Google's ubiquitous local search results to homegrown content listing apartments for rent or tourist hot spots. Today sees the launch of Layar 3.0 with new 3D capabilities, authentication, and plenty more to entice anyone "with basic web deve
