Creative entered the phone arena for the first time today by launching its Zii Trinity platform. Like the Zii Egg, the Trinity is a reference design rather than a full product and gives those building hardware or software a full-touchscreen Android (or Creative's own Plaszma) smartphone to work from. It supports quad-band GSM/EDGE as well as tri-band, 7.2Mbps 3G over HSPA but still carries the ZMS-05 chip that provides 1080p video decoding and hardware accelerated OpenGL ES 3D.