iPhone users are happier to pay for digital content than the wider online population; while Mac users are more creative and individualistic, a pair of surveys released this morning claim.Media law firm, Olswang, has its eye on the iPhone users which it highlights in its 2009 Convergence Survey, released today. It shows that the iPhone population is a new opportunity for media firms.According to the research:
58% of people would pay to access online a film just released in cinemas,
52% would pay for access to a film that will not be on DVD for at least two months
40% would pay to access a film whi