There's something wrong when an advertisement is more memorable than the product. Nevertheless, here we have Toshiba's Space Chair ad campaign promoting its new 2010 REGZA SV LCD TV series, Toshiba's first with LED backlight with local dimming, and Satellite T Series of 11-hour CULV laptops set for introduction in 2010. The ad follows the journey of "an ordinary living room chair" to the edge of space. A few facts about the shoot:
A helium balloon lifted the chair to a height of 98,268 feet above terra firma using Toshiba's own IK-HR1S ultra-compact 1