Apple's vice president for iPod and iPhone product marketing. Greg Joswiak, caught up with the UK press this last weekend, telling The Standard (not unpredictably) that “The App Store changed everything.”Joswiak is of course referring to the 100,000 apps now available through the App Store, and the more than two billion apps downloaded by iPhone and iPod touch users so far.The Apple VP is described as, “soft-spoken and with a penchant for floral shirts,” and he spoke with the paper during a London visit last week. And he admits the phenomenal success of the store surprised everybody."The App Store has just continued to go beyond anyone's expectations. We now have more than 100,000 applications for sale in just 16 m