We told you about Apple patenting an ad supported version of Mac OSX last month. Today, the New York Times is examining the possibility in a piece called Apple Wouldn’t Risk Its Cool Over a Gimmick, Would It?
Admittedly, it does seem like a far stretch to think Steve Jobs (who is incidentally named first on the patent) likes this idea and its potential weakening of the Apple brand. But, the guy is a smart man and Google is about to release a free OS that will be subsidized on advertising. Microsoft is also experimenting with advertising in its office products
