Because what the world needs now is yet another mobile operating system, Samsung has announced its foray into the field with Bada. Not much to reveal at this point other than some key PR speak: the name means "ocean" in Korean, the company's committed to "a variety of open platforms" in mobile industry and it plans this to be easy to integrate / customize based on carrier's experience. All real news should be coming sometime in December, when Sammy is saying it'll have a London launch event and reveal the SDK. Full presser after the break.