Candidly speaking, we can't honestly envision too many of you fine folks running out and purchasing one of Creative's new ZEN X-Fi2 portable media players given the availability of such robust alternatives. That said, we'd be remiss of our duties if we didn't point out that the PMP which shocked us at IFA is now on sale directly from Creative. $129.99 buys you an 8GB model, while $179.99 nets you 16GB and $229.99 provides 32GB. We know -- that 3-inch LCD and integrated FM tuner look good from afar, but remember kids, it's all about the UI.