04.11.2009 17:36 Uhr, Quelle: 9to5Mac

iPhone is big down under, survey claims

The smartphone wars continue, with a bevy of touch-type-phones attempting to cast a dent in the Apple iPhone broadside, but in Australia at least, iPhone appears set to become Australia’s strongest mobile phone brand, according to a survey by Millward Brown. The 2009 BrandZ brand equity survey of 400 Australian mobile phone users shows Apple’s phone is perceived to have more “brand strengths” than Nokia, Motorola, Sony Ericsson and BlackBerry. It also attracted the highest brand “voltage”, by which the researchers measure a brand’s predicted growth. They believe Apple will increase its iPhone marketshare in Australia next year as a result. At present, just 9% of the survey group own the Apple mobile. The iPhone was outperformed by Nokia in brand metrics including “bonding”, reflecting a “stronger relationship with its

Weiterlesen bei 9to5Mac