When Apple says AppleTV is just a hobby, they really mean it. A lot of you were hoping for more with Apple TV 3.0. After two years since the last update, we were too. But Apple's big surprises for AppleTV 3.0 are, in the words of Eddy Cue, Apple’s vice president of Internet Services:
with Apple TV 3.0 they get great new features including iTunes Extras, Genius Mixes and Internet radio.
Apple TV 3 also includes a new Interface and redesigned main menu that put recently purchased and top media content on top. We'll get some screenshots as soon as we do this update (we're not sure we want to kill Boxee for this). Press release follows: