Apple's ad budget for its 2009 fiscal year surpassed $500 million for the first time, as noted in the company's Form 10-K filing with the SEC. Spending from 2008 was closer to $486 million, while the 2007 budget was approximately $467 million. According to Fortune, the Mac maker's marketing spending is still modest compared to the $1.4 billion spent by Microsoft or the $811 million dished out by Dell.
