Apple has published an official 10-K statement for its 2009 fiscal year, revealing some broader trends. The company for instance sold 54 million iPods, 1 percent less than in 2008; the result was more damaging in financial terms, bringing in 12 percent less revenue at $8.091 billion. Lower selling prices are said to be blame, as each iPod is estimated to have brought in an average of $149, as compared to $167 in 2008.