28.10.2009 14:06 Uhr, Quelle: 9to5Mac
Apple's 10K reveals higher R&D, more key suppliers, warns of lower margins
Apple published its latest 10K financial statement through the SEC late yesterday afternoon, confirming a decline in iPod sales, an apps-driven increase in iTunes revenues, and many more fascinating tidbits from behind Cupertino’s secrecy wall.
The company achieved 54 million iPod sales (down one percent) during its last financial year, accuring $8.091 billion (down 12 percent). As you can see, revenue fell more than unit sales, reflecting lower selling prices, though shored up by the slightly pricier iPod touch devices.
Each iPod sale bought $149 in for Apple, down 11 percent from $167 in 2008 due to lower prices.
iTunes keeps on rolling, with the company confirming “double digit” growth in all regions, boosted, accordi
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