T-Mobile on Sunday quietly launched its Even More Plus plans in a bid to undermine rival US carriers. The plans provide a simpler and potentially less costly approach to phone service and scale linearly in voice minutes and data features: users pick from 500, 1,000 or unlimited US voice minutes and can add either unlimited messaging alone or messaging plus data. Prices as a result range from as little as $30 for voice only to $80 for an all-unlimited plan.
