Microsoft today opened its promised first Microsoft Store in Scottsdale, Arizona, marking its first significant effort in retail beyond experiments. The store matches leaked presentations showing a bright, spacious design resembling Apple stores and is now known to more directly imitate Apple in its staff and openings. As shown in an official video (available below), staff wear shirts in Windows-themed colors and, in today's launch, were grouped in lines to cheer the first customers entering the store.
