Apple during the conference call discussing its record quarterly results this summer provided multiple hints of price drops on its products in the near future. When asked during a Q&A session about its prediction of lower gross margins for the fall, the company warned that products in the future will have lower margins and repeatedly emphasized cost as an issue. It stressed that it would provide "ever-increasing value" in its products and reiterated its beliefs that it will continue to make products at prices others "can't match."
