According to BusinessWeek, Apple would prepare an ads campaign targeting Windows 7 and aiming to minimize the impact of its future release on November 22nd. It should not be much different than the current ones aiming to demonstrate benefits of Mac over PC, however it could be more aggressive. It could again use the argument that Mac are less vulnerable than PC for virus, or would demonstrate the natural evolution of having a iPhone/iPod then getting a Mac. The campaign could also use the difficulties to migrate from XP to Windows 7, most likely explaining that the procedure being so difficult it might be easier to get a Mac.This information leaks while Apple should unveil its last quarter results with expected new records. Some analysts forecast 2.8 million Mac sold with 9% of US computer market share. Of course, if Apple can optimize the timing of its release for the new Mac mini,
