Rumors around the Internet continue to make mention of the possibilities of Apple initiating a deft attack, targeting the pending Windows 7 release. Advertisements are just the first step with Senior Apple VP Phil Schiller stating that the Microsoft OS upgrade process presents a "very good opportunity for us", which could very well include price reductions in Apple's lineup to better compete with low-cost PCs. Business Week reports that Apple is gearing up to lure PC users facing the daunting task of upgrading their machines to Windows 7 into Apple Stores to purchase a shiny, new Mac that "just works".
