Windows fans expecting Apple to let Microsoft have its moment in the sun next week when Windows 7 launches should probably know better by now -- the Mac maker is actually planning a marketing counter-offensive to hit alongside 7's debut. According to Phil Schiller, the convoluted upgrade path from Windows XP to Windows 7 represents a big opportunity for Apple, since users have to back everything up and reformat. "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" Well -- we're sure most of you can think of several reasons. Of course, Microsoft has long