13.10.2009 18:05 Uhr, Quelle: MacNN

Disney turns to Apple, Steve Jobs for retail design

Disney's retail division is turning to Apple and its CEO, Steve Jobs, for help in redesigning its 340 American and European retail stores, says the New York Times. The Disney aim is to attract more children to the outlets and keep them there longer, as a consequence keeping parents there, who may feel more pressured to buy. The centerpiece of the redesign is a theater, which will allow kids to select and watch film clips, sing in karaoke contests, or speak live to Disney Channel celebrities via satellite hookup.

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