The launch of the Palm Pre on O2 could generate more attention than the iPhone did just two years earlier, a TNS study finds today. About 26 percent of 1,000 UK residents polled say they will or probably will buy a Palm Pre for its October 16th British launch; by comparison, only 17 percent planned to get an iPhone when it debuted in fall 2007. Switching is considered just as probable, as 32 percent of those on other UK carriers said they would be willing to switch to O2 to get the Pre.