05.10.2009 20:20 Uhr, Quelle: Engadget

Apple, Woolworth's in Australian trademark dispute, media in hysterically confused panic

Oh boy. So if you haven't already seen some news on this, Apple's opposing the formal registration of the Australian grocery store Woolworth's logo, pictured above. We'll be honest: we saw this story when it was first reported last night by The Age, and we passed on it. Why? Because while we're not experts in Australian trademark law, we happen to have an ex-US trademark attorney on staff (cough), and the Australian system is similar enough to the US system that a simple notice of opposition just isn't that interesting. Here's what's really going on, outside of the sad media frenzy that surrounds anything Apple does: in both the US and Australian systems, a trademark registration is applied for with the appropriate federal agency -- the

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