Apple has launched a legal challenge against Woolworths, prompted by the latter company's new logo that resembles the infamous Apple symbol, according to The Age. Woolworths, the largest retailer in Australia, insists its new logo is a stylized "W" or a piece of fresh produce. Apple conversely believes the icon is too similar to its own and has set out to convince IP Australia, the Federal Government agency that governs trademarks, to stop Woolworths' application from proceeding.
