Apple has stealthily bought an online map firm in what could represent an aid to the iPhone but a split with Google, a search has discovered. A startup company, Placebase, was bought by Apple in July but provided so little attention about the takeover that it wasn't until a check on former CEO Jaron Waldman's LinkedIn profile confirmed the move. Waldman is now part of a "Geo Team" at Apple performing in an unspecified role.