Apple has been rated the 20th best global brand across a variety of industries according to this year's Interbrand report. The company's change in value increased by 12 percent -- creating a brand value of approximately $15.4 billion -- and climbed from the 24th position to its current spot. The latest report suggests Apple's improved ranking was caused by record high iPod sales that saw the Touch's sales double, and all-time high market share for Mac OS software. The ranking was also furthered by the quick response to cost-conscious consumers with the release of low
