Sony Ericsson is touring the world’s developers to rustle up support for application-building for its devices, and is promising to beat Apple in the creation of a short and transparent Apps approval process.
The company’s head of developer and partner engagement, Christopher David, has promised to create a special approval system for what he terms “tier one” developers. This free scheme promises to get freshly-made apps to market fast, most crucially promising to vet newly-submitted apps “within five days”.
And while Apple offers an App for everything, Sony Ericsson hopes to offer a more moderate experience, he said, &
