Here’s one to watch: recall the beginning of the month when Sony briefly outsold Apple’s iPod with its Walkman in Japan, and just how widely that news spread? We’re wondering if this nugget will spread as fast
Sure, it was significant as it represented the first time in four years Sony had grown a sales lead on its rival, but as we predicted Sony’s little home turf advantage has evaporated already, following Apple’s introduction of the new iPod range, according to BCN.
Apple’s iPod market share shot up to 58 per cent in the week ending September 13, far and away ahead of Sony with 32.1 per cent.
Its a big change - Sony held 47.4 per cent the previous week, compared to Apple’s then 37.1 per cent