15.09.2009 04:35 Uhr, Quelle: MacNN

Study: iPhone users least likely to click through mobile ads

Chitika, an online advertising network, has released a study indicating that iPhone users are least likely of all mobile users to click through mobile adds. The study of mobile Internet usage vs. non-mobile usage covered 92 million samples, with roughly 1.3 million click-throughs from mobile users. It showed that non-mobile users clicked through at a .83-percent rate, while mobile users were generally 50 percent less likely to click on an ad as opposed to non-mobile Internet users.

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