Microsoft tonight reversed course on its ad strategy with the launch of its first Windows 7 ad. The 30-second TV spot (seen below) draws the same little girl, Kylie, that starred in a Windows Live Photo Gallery ad in February and avoids the pseudo-realistic but targeted anti-Apple attacks that have characterized the "Laptop Hunters" ads. Instead, the commercial is uniformly positive and has Kylie say she's discovered "happy" words about Windows 7 from reviews, which she then puts into a slideshow using Windows Movie Maker.
