At the currently ongoing IFA show, Toshiba's Business Manager of digital products and services, Graeme Simons, told T3 staff that the company is working on its own e-book reader and it should be out on the market by mid 2010. According to the Friday report, Simons said two models are being considered, including a 7-inch and 9-inch version, although the cost of the 9-inch model needs to be evaluated before its production status is confirmed.