Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.
Last week, Sony introduced Reader Daily Edition, the latest and most advanced Reader in its 2009 lineup, and attempted to recapture the excitement around the category that it had at the launch of the original Reader but then gave up to Amazon. By adding 3G connectivity to the Daily Edition, Sony's answered the biggest perceived feature gap between its products and Amazon's e-reader.
However, far from playing me-too, the Daily Edition tells quite a different distribution story than the Kindl
