Former BBC iPlayer boss and now Microsoft UK’s MD consumer and online, Ashley Highfield has warned broadcasters they have two years to create viable digital businesses, or face an ‘iTunes moment’ in which they could hand over control of their businesses online to Apple.
Highfield warned that advertising spend will eventually migrate to online services such as Facebook, which will create heavy pressure on broadcasters. Rather than give Apple control, Highfield told attendees at the MediaGuardian Edinburgh International Television Festival to take action now.
“So realistically I think the industry has about two to three years to adapt or face its iTunes moment. And it wil
